Why are we still calling them “Foreign films”? Aversions to non-English titles can seemingly be a barrier for some films, but what if they were presented in a way that capitalized on being “different”? Providing options with audio and caption features encourages viewers to seek out foreign content in a way that’s comfortable for them. Driving a conversation about consumption while tapping into the culture behind it reveals the accessibility offered through Netflix’s streaming service.
Breaking the boundaries defined by physical spaces, and offering insight into the similarities between cultures and people. Engaging more people in the globalisation of cultures, content and breaking down barriers. With multiple touchpoints, this campaign speaks to a generation of people divided only by physical distance. Celebrating the diversity of content, Netflix can embrace an ever-changing landscape of culture.
