Assessing the potential of experiential advertising, and what it brings to consumers while experiencing through different types of mediums. Understanding different formats of experiential advertising and their results will help identify different successes and failures.
I am interested in this because the recent change in our global climate has changed how we interact with brands. These media forms provide a different way of messaging to consumers and present a diverse way of advertising. Therefore, benefitting brands that are trying to make a social impact, brands that want to become relevant, and brands attempting to establish a personal connection with consumers. I plan to uncover what social impact is most effective, what kind of audiences these experiences attract, and the types of experiential engagement marketing creates.
