As the music streaming industry gets more and more convoluted, it has become increasingly difficult for Spotify to stand out and remain authentic amongst its competitors. With other brands offering less of a personalised experience – Spotify has the ability to go beyond the kind of music its current and future customers listen to. How do we create an authentic experience?
Spotify creates a physical experience at festivals – allowing users to sync up their Spotify account and learn more about the music they listen to. This experience will work with non-customers allowing them to learn more about the artists at the current event. Spotify will create a connection to the sounds that the user listens to now – and link them to the influences, the inspiration and so much more.
