Behind the Sound — Spotify festival activation

Behind the Sound · Spotify Festival Activation · Working Prototype — RC

Connecting to festival grid…

Behind the Sound

NORTH STAGE PAVILION · WKND 02
Live from the grounds · 41,200 inside

Behind
the Sound

Your taste has roots.
Walk through them.

I'm on Spotify

Tap your wristband, sync your account. Your top artists and listening history become the installation — the web renders your taste, live, at 40 feet wide.

I'm new here

No account, no friction. Pick the sounds you love — we build your web from this weekend's lineup, then hand you the account that keeps it.

RFID wristband pairing · zone 4 entrance
avg. onboarding 22 seconds

On the lineup · this weekend

Pick your artist

JOHN MAYER

Behind
the Sound

w/ JOHN MAYER

◉ 92% taste match

JOHNS

Playlists

Built from what you already love — three doors into their catalogue, sequenced for right now.

BORN & RAISED

The Inspiration

The records they wore out before they made their own. Tap any sleeve — it plays the exact song.

Your sound DNA

Why you two match

The living web

Taste, mapped to its roots

This is the installation in miniature — you, the artist, and every influence in between. Touch it.

Interactive taste web connecting you to this artist and their musical influences.

Drag through the web — nodes trace the lineage

Album

Discography

Watch

Live Performances

Catch them this weekend

MAIN STAGEFRI · 9:40 PM

Gates at the North Lawn. Your web updates live during the set — watch your node light up with 40,000 others.

0fans synced this weekend
0accounts created on-site
0avg discoveries / visitor
1DB954 16344F F5D3B3 FFF8E7 Unbounded / Figtree R24 · Chip 999

COPYRIGHT © 2020, SPOTIFY · PROTOTYPE — RAPHAEL CANNITO