An NHL Campaign Platform · 2026
Never forget your first

Welcome
to Forever

A moment lasts seconds. A legacy lasts forever. Eight cities. Every first that mattered — and the next one, live.

Welcome to Forever NFYF · 26–27
OpeningWeek
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City stories

Where were you for the first?

Every franchise has a moment zero. Eight cities, eight origin stories — told the way this generation watches.

The Forever Line

A century of firsts

From Chicago Stadium in 1926 to the Mammoth era. Tap any moment to open it.

Know your first

Prove you were paying attention

Ten questions. A hundred years of firsts. No shame — every fan starts somewhere.

My first

Claim your moment

Every fan has a first. Put your name on yours and share it.

1080 × 1350 — sized for the feed. #NeverForgetYourFirst
Season 2026–27

The next first is coming

Live from the NHL schedule and rosters — count it down, then call it.

First puck drop in
—Days
—Hours
—Min
—Sec
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Openers
Call the first
Prediction
Who scores your team’s first goal of 2026–27? Lock it in before opening night — pulled live from the real roster.
Pick a team to load its roster.
Schedule + roster data: live from the NHL API.
Concept prototype · Raphael Cannito · Footage © NHL / rights holders